RS3 Strategic Hospitality named Official Food and Beverage Partner of Credit Union of Texas Center

ALLEN, TX. — October 1, 2026 — RS3 Strategic Hospitality, a leading provider of premium hospitality services, announces its partnership with Credit Union of Texas Event Center (CUTX) beginning October 1, 2026.
After managing food and beverage in-house for two decades, CUTX Event Center is turning to industry expertise in order to support continued growth. RS3 will deliver new culinary concepts, expanded offerings, and elevate premium spaces, all with close attention to presentation and aesthetics.

“Food and beverage play a vital role in shaping an outstanding event experience,” said Bill Herman, general manager of the CUTX Event Center. “Partnering with RS3 allows us to expand and enhance our culinary lineup, giving guests even more reasons to visit and return.”

RS3 aims to provide an exceptional guest experience through quality products and service with a focus on doing things the right way and continuing to identify new ways to make operational improvements. The team is exploring concepts and custom menu items to best serve the Allen community. RS3 plans to incorporate offerings local guests already love with new options and branded storefronts planned for next year.

“CUTX Event Center built its food and beverage operation from the ground up,” said Ivan Wagner, RS3 regional vice president of operations. “We’re grateful to be part of their transition to a fully managed model, bringing added focus to elevated concessions and premium experiences for the venue and its guests.”

CUTX Event Center is home to the Allen Americans, a professional ECHL minor league hockey team, and hosts more than 100 events annually, including concerts, esports tournaments,graduations and trade shows.

For more information about RS3 Strategic Hospitality, visit rs3culinary.com